It All Began Ten Years Ago.

My husband and I bootstrapped a carpentry business ten years ago and have built it into a successful construction company that today supports our family and enables us to live a life of our choosing. The continual growth of our business is a result of hard work and a decade’s worth of trialled and tested processes that now act as the company’s blueprint, refined over time to deliver profitable and time-saving results. The best part? Your trade business can apply our effective processes and procedures too! Who wouldn’t want to learn a decade’s worth of knowledge in the time it takes to draw up a client quote?

do you want to learn fast?

Hey there, I’m Holly, the coastal mum from Behind the Tools. I’m here to serve tradies and their entrepreneurial partners in the art of transforming overwhelming business management into simple, profitable solutions.

Your time is too precious to be wasted on inefficient systems that leave you frustrated and confused. 

The world of construction is multifaceted, with many moving parts. Managing every aspect is necessary if you want your business to be successful. 

Being a talented tradesperson is not enough. You need confidence in your knowledge of the laws and codes of conduct that govern the construction industry, and how to liaise and manage relationships with customers, affiliate trades, suppliers, and architects. Project management, bookkeeping, accounting, and marketing are part of the daily operations, and this is where I step in. 

What starts as something energising for most small business owners can quickly turn into something overwhelming and energy-depleting. No matter what stage of the business you’re at — or perhaps you haven’t started yet — on my blog, you can find a wealth of information on marketing, finance, tech, quoting and estimating, while unpacking the various tools that could help change your business and life!


Give it your very best, but most of all, be kind. Don't forget to enjoy the simple pleasures in life!


Overly complicated procedures and jargon that excludes the majority from learning and benefiting. 


Running our construction business, making dinner, at the beach, running and doing the dang laundry (did I mention I have three sons?).

daily rituals

Morning meditation, sweaty gym sesh or run, coffee, and good skincare (Drunk Elephant, what!) 





Schits Creek

Mushroom coffee, true!


Fresh Juice



to this podcast episode!

to this podcast episode!

My Favorite Things

Camping — especially to cute remote locations off the grid with plenty to explore.

my happy place!

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The Beach! It's my zone of serenity where all of my best ideas happen.

Let's be honest here, guys — I’m happiest when I have all of my people together. I'm a mum of three boys and a wife.

My Favorite Things

Sunshine. Wayfarers kickstarter semiotics, quinoa godard dreamcatcher hexagon pop-up hoodie.

my guilty pleasure

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Ice cream. Microdosing gochujang keffiyeh salvia. Hoodie knausgaard art party.

Photos! Hashtag fashion axe palo santo fanny pack, ramps cornhole messenger bag asymmetrical direct trade slow-carb everyday carry chartreuse tofu godard.

This      That





take away


road trip




night owl


home made



Where I stand on the super important stuff... Agree / disagree? 

“Honestly, this program changed my business forever and enriched my whole dang life.”


so they say:

You can use this blueprint as a checklist to review the different parts of your operation from end to end. You can check and assess the flow of your business from an operational standpoint and from your clients’ perspective too. 

Get control of your operations today!

You Don't Want
to Miss This One!